Custom PR Boxes

Custom PR Boxes Branded Influencer & Media Mailer Packaging

What is the perfect way to present a product in an exciting, appealing, and memorable way? Custom PR Boxes, Packaging Built to Get Filmed, Not Just Opened. A PR box doesn’t need to endure the warehouse or even persuade a shopper standing in the aisle  its purpose is served in the first 8 seconds of someone’s Instagram Story. If it’s not worth filming, it hasn’t done its job. This is the whole story behind a custom PR box, it’s a totally different design challenge than a retail-designed package.

How is a PR Box Different than Product Packaging?

Retail packaging must withstand transportation, shelf display, and disposal without any issues. A pr boxes with logo is mailed to 50 journalists, stylists, or creators who are likely to take video of themselves opening it. That alters the math drastically: smaller runs, heavier customization per box, and the design brief is entirely based upon the one moment the reveal.

Budgets move accordingly: if one is spending 5 or 10 times more per box than a retail run, then that makes sense because essentially, fifty boxes are going to make impressions that thousands of retail boxes never will. Fifty boxes sent to the right people can outperform thousands sitting on a shelf.

• Mailed in small batches to journalists, stylists, creators
• Heavier per-box customization since design brief is built around one reveal moment
• Higher spend per box justified, 5 to 10x retail cost, because impressions come from video reach, not volume

PR Boxes with Logo Placement that Read on Camera

If the logo is in a corner, it’s fine on a shelf after all; no one is filming a shelf. In the video, foil-stamped or debossed PR boxes with the logo prominently placed on the lid are easily visible in two seconds of footage, on an iPhone screen, at whatever angle the creator is shooting from. That’s a different decision than on a retail box, for which the logo is required. Here, it should be the first thing that the lens comes across.

Custom PR Boxes With Inserts That Do the Storytelling

The box is just the first step. Just as the director blocks a scene, custom PR boxes with inserts (foam cutouts, printed risers, brand-colored tissue, a card that reveals before the product does, etc.) control the pacing of an unboxing. The product in the box that is not secured is unwrapped and left behind. A product is released in 3 small parts, which are then filmed, replayed, and screencapped.

A lid that lifts to reveal a printable Custom PR boxes with inserts card can take a creator about a minute off production and a good excuse to keep the camera rolling rather than cut to the product shot. A good insert does what a film director does, it blocks the scene before the product ever shows.

• Foam cutouts, printed risers, brand-colored tissue, reveal cards used to slow down the unboxing
• Product released in stages so it can be filmed, replayed, and screenshotted
• A printable reveal card under the lid buys the creator an extra minute of camera time

Unique and handpicked-feeling influencer boxes, not mass-produced.

When it comes to Custom Influencer Boxes, it’s best if they don’t all look exactly like the previous 100 boxes the creator gets each month. These are little extra pieces that do not cost too much per piece, but are the reason a creator will invest the time in making a Unboxing video about your box rather than a 5 second swipe past, since they are the printed insert card with a name on it, the color story that matches the creator’s feed, a small extra that has nothing to do with the product being released. It’s also an indicator (and a useful one) that the brand did its due diligence about who they sent the box to, which in turn often means more than anything written on the box to a creator’s willingness to post.

Box Packaging Made to Order by Rigid Setup Boxes

Custom PR box packaging is produced using the same rigid board and finishing as our complete retail lines; the only difference is order size and turnaround at Rigid Setup Boxes. PR runs are typically small, often time-sensitive, and have a fixed release date, and each PR order will receive the most attention in production and free design support for the insert design, it’s not just about the outside box.

Foil logos, custom inserts, and branded tissue can all be used and are available even for runs as small as twenty-five units; PR work can’t afford to have the volume a retail launch requires. The sample is shipped first before the complete batch, therefore, there is no guessing work on the launch day about what has been revealed. PR runs don't get the luxury of volume, but they get the most attention in production.

• Same rigid board and finishing as full retail lines
• Runs available from as few as 25 units
• Foil logos, custom inserts, branded tissue available even at small batch sizes
• Sample shipped first, no guesswork on launch day

Get Your Custom PR Boxes Started

Give us the product along with the number and names of recipients and the date of the launch, and we’ll create a mockup box, inserts, and everything before you go for a full launch. Have something ready to shoot that people will want to shoot? Get a Free Quote: